John Carrol Magazine: How Sweet It Is
The aroma of sugar fills your senses as soon as you walk into Main Street Cupcakes, co-owned by Sarah (Kalina) Forrer ’02 and her sister, Kimberly Martin. Main Street Cupcakes is a cupcakes-only bakery, but it’s more than a bakery – it’s a small business.
“We’re not a scoop shop,” Forrer says. “Sure, we want to sell you a cupcake to celebrate the ‘A’ you got, but that’s not our focus. We want to cater events – your graduation and your wedding. It’s our bread and butter. That’s our major push.”
Catering events is a significant part of the business. But Main Street Cupcakes also stays ahead of its competition by partnering with other well-known companies to co-brand its product. It has sold products in Nordstrom, Playhouse Square, and on the Home Shopping Network.